The Head of Marketing (m/f/d) will own the full marketing strategy and execution for the mobile first retail bank. * Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention * Develop and lead the marketing function governance framework * Drive customer growth across digital channels: paid media, social, SEO/SEM, influencer, partnerships, and performance marketing * Lead data-driven customer segmentation, personalization, and lifecycle marketing * Launch marketing for new products: payments, cards, lending, savings, and super-app features * Work closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goals * Manage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnels
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