As a Senior Go-To-Market Manager, you will shape how our digital products are positioned, launched, and adopted across global markets. • Integrate customer and field feedback into market analysis to create a unified intelligence loop, that reflects real-world challenges • Translate customer insights, market dynamics, and competitive intelligence into clear narratives - Behind some of the world's most iconic buildings stands Doka — a global market leader in formwork and scaffolding. You will define go-to-market strategies, craft clear and compelling product narratives, and build the structures, tools, and processes needed to scale GTM and product marketing across regions. Your work ensures that customers, , and internal teams understand the value of our digital offerings — and are equipped to drive market success. • Shape and develop the Go To Market function from 0 to 1 by building ...
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