A central part of the role will be to analyse market developments, identify attractive segments and applications, and translate insights into clear business cases and go-to-market strategies. The ideal candidate brings a proven track record in sales, business development, or market development within an industrial or high-tech environment, ideally involving complex, solution-oriented products such as automation, machinery, or integrated systems. In this key position, you will take full commercial ownership of developing and scaling this business area, combining strategic business development responsibilities with hands-on sales leadership. Acting as a true -coach, you will lead and develop a small international sales and pre-sales team while at the same time actively driving new customer acquisition, managing key accounts, and identifying new market opportunities.
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