to lead brand, growth, and customer engagement across all channels. * Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention - This leader will drive brand positioning, customer acquisition, data-led campaigns, and digital engagement while collaborating with product, analytics, sales, and customer experience teams. * Develop and lead the marketing function governance framework * Lead data-driven customer segmentation, personalization, and lifecycle marketing * Lead and develop a high-performing marketing team (digital + creative + analytics)
mehr