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Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

#MEANING

Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.

#FREEDOM & RESPONSIBILITY

Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.

#MASTERY

Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.

Red Bull Global Headquarters

When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.

Red Bull teams are based in three locations in Salzburg: Fuschl am See, the Red Bull Base in Elsbethen and Wals-Siezenheim.

Several of our Corporate Project teams including Wings for Life and Flying Bulls are also based throughout Salzburg in nearby locations.

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the building and around the world; facilities that support our daily lives and communal areas where we come together to learn, socialise and celebrate.