This leader will drive brand positioning, customer acquisition, data-led campaigns, and digital engagement while collaborating with product, analytics, sales, and customer experience teams. * Work closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goals * Manage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnels * Lead and develop a high-performing marketing team (digital + creative + analytics) * Strong understanding of performance marketing, martech, analytics, and campaign automation
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