Work closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goals * Manage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnels - The Head of Marketing (m/f/d) will own the full marketing strategy and execution for the mobile first retail bank. This leader will drive brand positioning, customer acquisition, data-led campaigns, and digital engagement while collaborating with product, analytics, sales, and customer experience teams. * Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention * Develop and lead the marketing function governanc
mehr