The Austrian fashion label Lena Hoschek is known for its heritage-inspired prêt-à-porter and traditional collections, which are marketed internationally. To strengthen our Marketing and E-Commerce team, we are currently seeking an Expert in Performance Marketing and E-Commerce. * Develop and implement the company's digital and performance marketing strategy with a focus on e-commerce growth and efficiency (COS, ROAS). * Plan, manage, and optimize paid campaigns across platforms such as Meta, Google, TikTok, and LinkedIn. * Monitor campaign performance, analyze data, and continuously improve acquisition, conversion strategies and create reports. * Set up and maintain tracking infrastructure (GA4, Google Tag Manager, conversion tracking, remarketing audiences). * Support webshop optimization and basic Shopify adjustments. * Demonstrable expert skills in the field of setting up campaigns, Google Analytics ...
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