Educational Background: Degree in business, economics, marketing, data/analytics, or a similar field. You know Performance Marketing is more than just "managing ads." We are hiring a Head of Performance Marketing (f/m/d) to own the strategy, execution and results across all performance channels. * Orchestrate Multi-Channel Strategy: Own performance across Paid Social, PPC, CRM, TV, Influencer Marketing, and emerging channels. * Steer by North Star Metrics: You own the primary growth KPIs: ROAS/Marketing Efficiency Ratio (MER), New Customer ROAS (ncROAS), Contribution Margin and CAC:LTV. You will triangulate data from GA4, backend attribution, and MMM (Marketing Mix Modeling) to steer decisions. * Proven Scale Experience: Several years in D2C performan
mehr