You measure the effectiveness of our campaigns by defining and monitoring KPIs, including analysis and interpretation of data. * Proven expertise in campaign management, including setting up and managing paid media campaigns across biddable and PPC platforms (Social Media, Paid Search & Display), audience targeting, keyword research, A/B testing, and using relevant tools (Google Ads, LinkedIn, Meta advertising & analytics) * Analytical and data-driven mindset and comfortable working with numbers and statistics to optimize campaigns * Proficient in technical tools, familiar with web analytics and tracking, and skilled in utilizing key platforms such as Sprinklr, AdServer, AMO
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