This role ensures seamless execution of global email campaigns, lead management processes, and CRM integrations, driving improved engagement and revenue impact. It plays a critical role in optimizing business processes, maintaining high-quality standards, and scouting innovative automation trends to strengthen Siemens' digital marketing strategy. * Plan, execute, and optimize global email campaigns, buyer's journey frameworks, segmentation strategies, and forms management * Consult with and train our global teams on marketing automation and management, establishing best practices and implementing technical solutions * Bachelor's or Master's degree in marketing, computer science, business administration, or a related field * Strong understanding of marketing automation tools, CRM integrations, ability to translate business requirements, and knowledge of campaign performance measurement/data analytics
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