As a part of the International Brand Marketing Team the Global Campaign Manager (m/f) drives the overall Audience Marketing strategy (Reach more people, more often, for longer & in more occasions) for Red Bull through the successful implementation, execution, optimization, and reporting of all centrally activated paid campaigns for Red Bull/Red Bull Media Network.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
LOCATION Fuschl am See, Salzburg, Austria
ORGANISATION Red Bull GmbH
(all the responsibilities we'll trust you with)
DIGITAL PERFORMANCE MARKETING STRATEGY
You will develop and plan global digital campaigns for numerous Red Bull initiatives. This will include setting the overall strategy through structured acquisition, engagement and retention plans. You will manage the campaign planning, pacing, creative optimization, and deliver on efficiency and effectiveness in growing Audiences on the Red Bull Media Network.
PLAN, BRIEF & IMPLEMENT CAMPAIGNS
In this role, you will deliver to the media agency all relevant audience insights and clear/actionable campaign briefs. You will prepare and layout campaign structure for paid campaigns by creating the necessary pixels, custom audiences, custom conversions, tracking parameters, and targeting outline.
REVIEW & OPTIMIZE
Another important aspect in this role will be to review campaign performance daily and continually optimize & refine the strategy to increase tune-in and audience growth. You’ll help Identifying top-performing content across owned and paid social, and leverage what’s working to further refine the overall activation strategy.
MANAGE INFORMATION & EDUCATE
You’ll be in charge of the global campaigns information flow and data cleanliness across multiple projects, dashboards and integrations as needed. You will work closely with key stakeholders (Audience Marketing, Programming, Creative, Media and Insights) to develop ongoing learnings. Furthermore, you’ll educate and train country, HQ and Project teams on how to best utilize paid digital media to deliver against specific KPIsand objectives.
(proven performance in)
Minimum 3 years of related overall experience in Digital Marketing with focus on performance marketing
Strong understanding of the digital media landscape
Solid experience in implementing and executing the buying (via self-serve tools), optimizing and reporting on paid campaigns across social, search, webtv and display with exceptional planning skills. Programmatic experience of advantage
Understanding of competitor activity and consumer behavior in a brand and FMCG context
Media Budget Management experience
Ability to think, plan, and execute resourcefully, with minimal supervision
Excellent communication skills
Team player with a hands-on mentality
Bachelor’s Degree in marketing, business, or similar field
English fluency required, multilingual is a bonus
Red Bull GmbH, Human Resources, attn. Stefan Radmann, Am Brunnen 1, A-5330 Fuschl am See, www.redbull.at/jobs. Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 1.634 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.