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Baker McKenzie helps clients overcome the challenges of competing in the global economy. We solve complex legal problems across borders and practice areas. Our unique culture, developed over 70 years, enables our people to understand local markets and navigate multiple jurisdictions, working together as trusted colleagues and friends to instill confidence in our clients. This is an exciting time to join us as we invest in and further develop our Professional & Business Services organisation, providing rewarding and challenging career opportunities in all of our world-class business functions.
We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people -- regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age -- to fulfil their professional aspirations with us.
Role purpose / Main responsibilities
To work as part of the GER-AUT BDMC team and be responsible for raising the Firm's profile externally and leading the Firm's internal communications activities.
This position will drive diverse projects and initiatives to strengthen the brand of the Firm within the Austrian market and to improve engagement across practices and offices.
The role is an integral part of the GER-AUT BDMC team and the role-holder will be responsible for running the day-to-day activities of the Austrian press-office, managing Austrian media relations, including with the legal, trade and business press and proactively raising the profile of the Firm, its partners and a broad range of practice/ industry groups.
The successful candidate will also work closely with the Head of Media Relations for Germany/Austria on German language profile-raising more broadly.
The role has a strong emphasis on a proactive and innovative approach to drive results, with a particular focus on the following core areas:
PR & Communications
- Development of media relations at Baker McKenzie Austria
- Independent conception of the media and communication strategy as well as preparation of plans in German and English
- Preparation and placement of interviews and statements
- Placement and editing of editorial articles in the media (business press, industry media as well as trade press)
- Contact point for media inquiries
- Drafting and coordination of press releases in German and English
- Maintaining and expanding media contacts
- Organization and implementation of press events
- Coordinating media relations with direct reports in Germany (and indirectly with international colleagues)
Social Media
- Manage the Austrian side of the German-language online magazine/ blog 'Digital Wave' with regular editorial meetings on topic development with advocacy groups as well as writing and editing of articles
- Manage the Austrian side of the German-language Twitter account
Directories
- Managing directory requests (German/ English) in particular JUVE, Chambers, Legal 500 and others relevant ones
Internal
- Coordination with the Practice Groups and preparation of the monthly Practice Group Head Meetings on special topics
- Internal Communication (e.g. BrandNew§ input for Austria)
BD - the middle man between Austrian Partners & the GER BD Team
- Development and maintenance of a broad range of materials used for business development purposes, including promotional materials, CVs, practice contents, photo repository, media coverage, proposals and publications.
- Working closely with practice and industry groups to ensure marketing materials, deal lists and databases are up to date.
- Producing the pitch and panel selection materials in collaboration with the GER BD team to leverage on its expertise and experience
- Conducting client research, including specific information such as billings, matters etc.
This role requires a small amount of travel activity within Austria and Germany.
Function
The Firm’s BDMC function works closely with our partners and leadership teams to:
- Increase our revenue, profitability and share across markets, industries and clients
- Enable us to win, retain and grow business through powerful pitches, engaging thought leadership and strong relationship management.
- Lead market & client intelligence efforts to create new service line opportunities in industry and practice groups.
- Channel the Baker McKenzie brand, identity and culture through a single communications voice
- Comfortable working as a team player in the GER-AUT unit of a global organisation.
You will report to
GER-AUT Head of Media Relations + GER-AUT BDM Director
Your direct reports, if any
N/A
Key relationships
Partners and lawyers; BDMC colleagues in Specialist and E2E functions throughout EMEA and Globally; Professional & Business Services (PBS) colleagues and will be a member of the Firm's global community of communications professionals.
Technical skills, qualifications and experience / Personal qualities
- Significant PR, media and communications experience in large and dynamic organizations, preferably in a financial services or professional services environment and with partners/ senior executives
- Strong contacts with media, especially at top-tier business publications. High level of experience working with business reporters in a sustained, positive and proactive manner
- Well-developed and sophisticated organization, communication and interpersonal skills, with a proven ability to relate to and gain the confidence of people at all levels within an organization, as well as an ability to build strong relationships and work in a collaborative environment
- Excellent oral and written communication skills, both in German and English
- High affinity to social media and any technology developments in the marketing and communication field, including knowledge of the marketing mix
- Ability to effectively coordinate competing priorities
- Strong judgement and ability to suggest well-reasoned independent recommendations and ideas
- Self-motivated, independent and able to work with minimal supervision
- Comfortable working across multiple cultures and time zones in a matrix organization.
- High degree of attention to detail
- High level of energy and persistence, and understanding of the importance of delivering exceptional customer service to internal and external clients
- Strategic awareness of business and commercial issues
Personal qualities
These personal qualities represent the shared characteristics of high performers across Baker McKenzie, regardless of job level and location.
Know how, e.g.,
- Keeps across key developments in all relevant areas and demonstrates the ability to develop substantive authority in relation to the Firm's specialist fields
- Demonstrates the ability to identify the real issue, and to anticipate requirements and potential consequences; distils a range of possibilities by thinking in a considered, prudent manner
- Able to move through a variety of tasks requiring different approaches, knowledge, and expertise, with agility of mind and capacity for analysis and synthesis
Dedication, e.g.,
- Driven by a strong personal sense of integrity and upholds exemplary quality standards
- Prepares thoroughly, takes responsibility, uses initiative and is self-reliant to ensure work progresses to the fullest extent possible
- Hardworking and diligent with a keen understanding of client demands
- Demonstrates composure when dealing with difficult situations
Personal Impact, e.g.,
- Creates a positive impression at all times; develops relationships through collaboration and reciprocity
- Negotiates to achieve outcomes that are mutually satisfactory; shows good judgement on when to stand strong and when to compromise
- Invests in, nurtures and builds a network of productive relationships
Humanity
- Respectful to others, regardless of their position, and earns the respect of others by being transparent
- Has care and concern for others and a genuine interest in others as people
- Treats delicate or confidential issues with grace and discretion.
Our offer
For the position we offer a minimum an annual gross salary of EUR 40.000,- on a full time basis. The actual remuneration package will be based on professional experience, qualification and skills.
Contact
Baker McKenzie
Rechtsanwälte LLP & Co KG
Mag. Verena Asen
Schottenring 25
1010 Vienna
Tel.: +43 1 24 250
verena.asen@bakermckenzie.com
www.bakermckenzie.com
Baker McKenzie Rechtsanwälte LLP & Co KG is a Member of Baker & McKenzie International, a Verein organized under the laws of Switzerland."
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